During tough economic times like recessions, businesses often think about cutting their marketing budgets to save money. But is that really the best idea?
In this article, we’ll talk about why reducing marketing spending during a recession might not be a smart move. We’ll also discuss another option: outsourcing marketing to experts.
Category: Sales & Marketing
Transforming online presence, part I: The importance of LinkedIn
Digital channels play a crucial role in the success of companies by providing them with numerous opportunities to connect, engage, and transact with their target audience. A strong online presence is vital for companies to stay ahead of the curve and differentiate themselves from their competition. Learn more about the role of LinkedIn.
Brokerage services in manufacturing industry
In the realm of B2B transactions, brokerage plays a crucial role in facilitating successful connections between companies. Brokers serve as intermediaries, leveraging their expertise, industry knowledge, and extensive networks to bridge the gap between buyers and sellers, ultimately enabling mutually beneficial partnerships and driving business growth.
Future of B2B sales: Postpandemic outlook
Today’s B2B customers have higher expectations, which means companies need to change their approach and focus on putting customers first. This can be achieved by improving various aspects, including channels, technology, employees, and culture – all to better serve customers. What are the trends and what should be focused on?
What exactly is ABM and does your company need it?
Account-based marketing (ABM) involves identifying a specific set of high-value customers and developing highly targeted marketing and sales strategies to win their business. Is it something that you could benefit from in your business?
B2B marketing: 7 ways to increase lead generation in manufacturing companies
Lead generation is the foundation of any successful sales and marketing strategy, and manufacturing companies that can effectively generate new business leads will be better positioned to drive revenue growth and stay competitive in today’s market.
In this article, we will explore some of the most effective lead generation strategies for manufacturing companies.
Sales challenges in manufacturing companies: From zero to a perfect sales team
Sales in manufacturing companies can be more challenging compared to other industries. It’s mainly because of technical complexity, long sales cycles, global competition, increased price sensitivity and sometimes a very limited target market. Having an excellent sales team is therefore very important. But how to find the right people, what to look for and how to organize them efficiently?
Case study: New product and market development in the EU
A product line has been developed with minimal investments in technology, competitive on the market in the region and beyond. Several customers were already found during development, and the plan is to optimize production and expand business.
Customer acquisition vs. retention: What is more important?
Most people have heard the old notion that it costs more to get to a new customer than to keep an existing one. But is this still true? Considering the change in customer preferences, technology advancements and transformation of many business models, the selling world is different than it was.
Effective marketing strategies with real-world examples
In today’s competitive business landscape, marketing is the lifeblood of growth. To thrive, businesses must employ effective marketing strategies that resonate with their target audience and drive results. In this article, we will explore key marketing strategies and back them up with real-world examples to demonstrate their effectiveness.