In the realm of B2B transactions, brokerage plays a crucial role in facilitating successful connections between companies. Brokers serve as intermediaries, leveraging their expertise, industry knowledge, and extensive networks to bridge the gap between buyers and sellers, ultimately enabling mutually beneficial partnerships and driving business growth.
Tag: lead generation
B2B marketing: 7 ways to increase lead generation in manufacturing companies
Lead generation is the foundation of any successful sales and marketing strategy, and manufacturing companies that can effectively generate new business leads will be better positioned to drive revenue growth and stay competitive in today’s market.
In this article, we will explore some of the most effective lead generation strategies for manufacturing companies.
Customer acquisition vs. retention: What is more important?
Most people have heard the old notion that it costs more to get to a new customer than to keep an existing one. But is this still true? Considering the change in customer preferences, technology advancements and transformation of many business models, the selling world is different than it was.