In the realm of B2B transactions, brokerage plays a crucial role in facilitating successful connections between companies. Brokers serve as intermediaries, leveraging their expertise, industry knowledge, and extensive networks to bridge the gap between buyers and sellers, ultimately enabling mutually beneficial partnerships and driving business growth.
Tag: sales
Future of B2B sales: Postpandemic outlook
Today’s B2B customers have higher expectations, which means companies need to change their approach and focus on putting customers first. This can be achieved by improving various aspects, including channels, technology, employees, and culture – all to better serve customers. What are the trends and what should be focused on?
What exactly is ABM and does your company need it?
Account-based marketing (ABM) involves identifying a specific set of high-value customers and developing highly targeted marketing and sales strategies to win their business. Is it something that you could benefit from in your business?
B2B marketing: 7 ways to increase lead generation in manufacturing companies
Lead generation is the foundation of any successful sales and marketing strategy, and manufacturing companies that can effectively generate new business leads will be better positioned to drive revenue growth and stay competitive in today’s market.
In this article, we will explore some of the most effective lead generation strategies for manufacturing companies.
Sales challenges in manufacturing companies: From zero to a perfect sales team
Sales in manufacturing companies can be more challenging compared to other industries. It’s mainly because of technical complexity, long sales cycles, global competition, increased price sensitivity and sometimes a very limited target market. Having an excellent sales team is therefore very important. But how to find the right people, what to look for and how to organize them efficiently?
Customer service in manufacturing: What to expect in 2022
Over the last years the importance of customer experience has been gaining increasing attention in B2B markets. Ability to respond quickly to new challenges has become essential. Those who intend to last have already implemented many of the changes and embraced the situation with all its limitations, but also with a new perspective.